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Rob, emerges from triangles & ovals
Rob, emerges from triangles & ovals
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Wireless mediation program



 This program's strategy was based on the presence of an
This page reviews the strategy of setting up an arms race.  At its core this strategy depends on being able to alter, or take advantage of an alteration in, the genome or equivalent.  The situation is illustrated with examples from biology, high tech and politics. 
evolutionary amplifier
, the imminent auction of wireless spectrum by a variety of governments around the world.  The success of the Internet and the West's globalization process encouraged a restructuring of the telecommunications market.  Operators were inundated with upgrade proposals from their network equipment suppliers, while they looked to build
This page discusses the effect of the network on the agents participating in a complex adaptive system (CAS).  Small world and scale free networks are considered. 
network effects
by extending their network's points of access and functions.  Our worldwide sales organization was proposing our product as a solution to this need. 
This page discusses the benefits of constraining the flows in a complex adaptive system (CAS) until you are ready to act. 
The released product was not tailored to this new market area so where the company agreed to deploy the outcome was initially poor


It was also clear that the
Agents can manage uncertainty by limiting their commitments of resources until the environment contains signals strongly correlated with the required scenario.  This page explains how agents can use Shewhart cycles and SWOT processes to do this. 
pre-conditions for network extension investment
were not matched by any identified way to monetize the value add that the operators would be able to offer their subscribers.  The limited scope of mobile handsets and high likelihood that people would expect the new offers to be free suggested the program should limit its dedicated resources. 

After
This page reviews the potential to benefit from strategy in a complex adaptive system (CAS).  The challenges described by Dorner require a careful search of the proximate environment. 
meeting with potential customers, channel representatives and competitors, and reviewing primary and secondary research
, a proposal was written.  The general manager, accepted the proposal, and agreed to setting up a
This page discusses the program strategy in a complex adaptive system (CAS).  Programs generate coherent end-to-end activity.  The mechanism is reviewed. 
focused program
to capitalize on the interest,
In a post disruption environment there is a race to capture network effects.  Once the network effects have been obtained the winner will ensure further advantage until the next round of disruption. 
and bring us ahead of the startup competitors


We linked the development lab, and support organization to the customers' deployment consultants.  We connected them direct to the customer, using an
Walter Shewhart's iterative development process is found in many complex adaptive systems (CAS).  The mechanism is reviewed and its value in coping with random events is explained. 
iterative process
to rapidly deploy early product functionality.  These allowed everyone to buildup experience and obtain immediate feedback from the customer and channel.  Eventually we were able to agree with customers to develop an
This page discusses the strategy of modularity in a complex adaptive system (CAS).  The benefits, mechanism and its emergence are discussed. 
end-to-end architecture
.  Without this there were
This page reviews Christensen's disruption of a complex adaptive system (CAS).  The mechanism is discussed with examples from biology and business. 
great inefficiencies in sharing knowledge creating implementation conflicts


The essential goal of
This page reviews the inhibiting effect of the value delivery system on the expression of new phenotypic effects within an agent. 
architecting a value delivery system
, is to ensure that the components synergize, each one gaining positive returns, W Brian Arthur's conception of how high tech products have positive economic feedback as they deploy.  Classical products such as foods have negative returns to scale since they take increasing amounts of land, and distribution infrastructure to support getting them to market.  High tech products typically become easier to produce or gain from network effects of being connected together overcoming the negative effects of scale.   to its business model. 

We were not aiming to provide the complete solution ourselves.  Since some of the key solution components came from providers who had no reason to value our offering.  We had to provide
Rather than oppose the direct thrust of some environmental flow agents can improve their effectiveness with indirect responses.  This page explains how agents are architected to do this and discusses some examples of how it can be done. 
indirect feedback
to them of the benefits of allocating time to working with us. 
This page discusses the strategy of going around the competitor's flank to reach and assault its rear. 
Customer requests for integration of our products with their other solution components, and competitive success provide the force required to penetrate through the flanks
and gain awareness of the component developer's decision makers. 

Our early wireless solutions were targeted at the needs of the
This page discusses the tagging of signals in a complex adaptive system (CAS).  Tagged signals can be used to control filtering of an event stream.  Examples of CAS filters are reviewed. 
visionary segment
from Moore's crossing the chasm.  It allowed us to
This page discusses the benefits of bringing agents and resources to the center of a complex adaptive system (CAS). 
bring the product to the center
of the company's dealings with mobile operators.  With a design team with much previous experience of the strengths and weaknesses of distributed computing, distribute the display, data, and data-processing tasks associated with an application onto many computers connected by a network. 
and client server systems, we knew that the interface between the new network elements and the operators billing systems would demand solutions to new performance challenges. 
To benefit from shifts in the environment agents must be flexible.  Being sensitive to environmental signals agents who adjust strategic priorities can constrain their competitors. 
In the right solution our core technology should facilitate the flexibility
the evolving market would need. 

Created and led program extending wire-line product into mobile data and voice.  This established HP in a strong competitive position in emerging market. 
  • Defined value proposition and competitive strategy.  Created delivery system that successfully penetrated tier one mobile data usage capture market.
  • Created a fast, iterative, cross-functional development process that directly integrated channel and developers. Results included rapid resolution of early product issues, HP winning major accounts, cooperation with Cisco, a $2 million marketing program and leading market share ($15M).
  • Championed concept and instituted value delivery system that developed “data control point” billing integration. Built a new class of solution in partnership with tier one German mobile operator D2 deployed for $4M.
  • Investigated, designed and delivered value proposition and marketing collateral extending the mobile data usage capture product to support tier one carrier voice and wireless LAN network requirements. Key customers standardized their usage capture on the solution, increasing flexibility and creating $ millions in cost savings.   
  • Designed new pricing and packaging model to align with customer needs, overcoming previous issues concerning paying for unnecessary features.  Enabled eight new large deployments in first quarter. 
Market Centric Workshops
The Physics - Politics, Economics & Evolutionary Psychology
Politics, Economics & Evolutionary Psychology

Business Physics
Nature and nurture drive the business eco-system
Human nature
Emerging structure and dynamic forces of adaptation


integrating quality appropriate for each market
 
This page looks at schematic structures and their uses.  It discusses a number of examples:
  • Schematic ideas are recombined in creativity. 
  • Similarly designers take ideas and rules about materials and components and combine them. 
  • Schematic Recipes help to standardize operations. 
  • Modular components are combined into strategies for use in business plans and business models. 

As a working example it presents part of the contents and schematic details from the Adaptive Web Framework (AWF)'s operational plan. 

Finally it includes a section presenting our formal representation of schematic goals. 
Each goal has a series of associated complex adaptive system (CAS) strategy strings. 
These goals plus strings are detailed for various chess and business examples. 
Strategy
| Design |
This page uses an example to illustrate how:
  • A business can gain focus from targeting key customers,
  • Business planning activities performed by the whole organization can build awareness, empowerment and coherence. 
  • A program approach can ensure strategic alignment. 
Program Management
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