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Entered wireless mediation market

Designed and executed, with the core product team members, a targeted program that entered the mobile data mediation market. 
Recently appointed operation manager of the internet mediation product factory was interested in expanding the market breadth of the Internet Service Provider (ISP) mediation product HP Internet Usage Manager (IUM). 

Data network overlays for mobile packet networks were selling at accelerating pace, due to the Internet growth phenomenon, and European 3G licensing requirements.  Carriers would need to bill for the revenue generated. 

Incumbent mobile mediation product architectures were assessed as limited.  Venture funded startups were the fast acting, fashionable competitors, and were already developing products for this market. 

The current internet usage metering solution had been selling well to Internet Service Providers, but had been rejected by a number of traditional network operators in Scandinavia and the USA. 
Investigated the mobile mediation market with the goal of defining a value proposition and competitive strategy that would enable HP to successfully enter and compete in this market. Main aspects were:
  • Secondary research on mobile billing market
  • Met with customers, field teams and business developers to understand Value Chain situation.  Attended Wireless Access Protocol (WAP) standards forums. 
  • Looked at relevant strategic theory (Hamel etc.)
  • Met with HP consulting and solution marketing managers to assess leverage and forces on other HP organizations. 
  • Met with HP central research managers and reviewed work on 3G mobile economics and 3G mobile networking. 
  • Reviewed technology platform with R&D management and architects to assess strengths and weaknesses
  • Recommended a small focused investment to leverage the forces acting on the Network Operators. 
  • Setup Plan, Do, Check, Act (PDCA) learning plan 
Designed the value delivery system for developing an organization wide implementation activity.  Main aspects were:
  • Agreed building market focused organizations (BMFO) process and product quality goals with core product team. 
  • Agreed iterative development process with R&D management. 
  • Setup iterative delivery system with channel, consultants, billing partner and Vodafone UK. 
  • Provided solution & engineering access for 3G network researchers to leverage metering in research. 
  • Defined "Crossing the Chasm" strategy for entering this new market. 
  • Agreed plan and timetable with General Manager
  • Agreed opportunity split with consulting organization, to gain leverage. 
  • Leveraged solution into HP Billing Program. 

The organization setup a lightweight project structure, which developed the necessary product and process extensions. 

Vodafone UK and Germany agreed to work with us develop and deploy new product extensions as solutions for their needs. 

This core team and processes were so effective that the product was delivered on time, with commendations from the customer. 

Development activities were focused on a long term vision defined with HP "Labs", limiting investment and building consistency. 

The program created technology extensions, trained consulting and support personnel and key partnerships with Cisco, and other technology providers.  The product became the market leading mediation Platform during this period. 
Market Centric Workshops
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Politics, Economics & Evolutionary Psychology

Business Physics
Nature and nurture drive the business eco-system
Human nature
Emerging structure and dynamic forces of adaptation


integrating quality appropriate for each market
 
This page looks at schematic structures and their uses.  It discusses a number of examples:
  • Schematic ideas are recombined in creativity. 
  • Similarly designers take ideas and rules about materials and components and combine them. 
  • Schematic Recipes help to standardize operations. 
  • Modular components are combined into strategies for use in business plans and business models. 

As a working example it presents part of the contents and schematic details from the Adaptive Web Framework (AWF)'s operational plan. 

Finally it includes a section presenting our formal representation of schematic goals. 
Each goal has a series of associated complex adaptive system (CAS) strategy strings. 
These goals plus strings are detailed for various chess and business examples. 
Strategy
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This page uses an example to illustrate how:
  • A business can gain focus from targeting key customers,
  • Business planning activities performed by the whole organization can build awareness, empowerment and coherence. 
  • A program approach can ensure strategic alignment. 
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