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Rob, emerges from triangles & ovals
Rob, emerges from triangles & ovals
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Modular packaging

Designed and developed new packaging model for HP Internet Usage Manager (IUM) product line. 

The product line extension was to be targeted at a different market with different network infrastructure. The current offering had many aspects that were of no interest to the target customers.  Core enhancements to the platform were beneficial in current and new markets.  The extension features were specific to the new market. 

The competitor's products were simple and used a Chinese menu approach to offering features to the customers. 

I designed a parts structure for the line extension that left shared features in the base product and market specific features in separately order-able feature packs.  Main aspects were:
  • Market offers were setup to be independently value priced bundles. 
  • Agreed with R&D how the product should be built.  
  • Developed marketing collateral for the line extensions. 
  • Provided base content for the core product enhancements for its upgraded marketing collateral. 

The product line extension packaging was delivered as part of the wireless program activities. 
Market Centric Workshops
The Physics - Politics, Economics & Evolutionary Psychology
Politics, Economics & Evolutionary Psychology

Business Physics
Nature and nurture drive the business eco-system
Human nature
Emerging structure and dynamic forces of adaptation

integrating quality appropriate for each market
This page looks at schematic structures and their uses.  It discusses a number of examples:
  • Schematic ideas are recombined in creativity. 
  • Similarly designers take ideas and rules about materials and components and combine them. 
  • Schematic Recipes help to standardize operations. 
  • Modular components are combined into strategies for use in business plans and business models. 

As a working example it presents part of the contents and schematic details from the Adaptive Web Framework (AWF)'s operational plan. 

Finally it includes a section presenting our formal representation of schematic goals. 
Each goal has a series of associated complex adaptive system (CAS) strategy strings. 
These goals plus strings are detailed for various chess and business examples. 
| Design |
This page uses an example to illustrate how:
  • A business can gain focus from targeting key customers,
  • Business planning activities performed by the whole organization can build awareness, empowerment and coherence. 
  • A program approach can ensure strategic alignment. 
Program Management
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