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Rob, emerges from triangles & ovals
Rob, emerges from triangles & ovals
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HP's Object Oriented PC OS program had just been abandoned, and with it, the associated office systems product lines.  The office systems functional staff was replaced and the new general manager sponsored an integrated business planning and development activity.  The organization's product lines collapsed from three to one. 

Two organizational groups were redeployed, or took voluntary redundancy.  The remaining organization was fearful about losing jobs and changing charter. 

The development of X.400 and Open Systems Interconnect (OSI) networking was undermining the closed architecture of IBM's Systems Network Architecture (SNA) networking and SNADS messaging products.

I implemented a process for developing an organization wide planning activity.  Main aspects were:
  • Iterative yearly process needed. 
  • Agreed goals and timetable with General Manager
  • Instigated yearly process of:
  • Setup customer visits (some current office customers, other potential ones, others which were HP but not office  systems customers) with field offices
  • Devised questionnaires (user, administrator, business manager)
  • Visited key customers for informal discussions - covering questionnaire topics and subsequently completed results analysis. 
  • Formed organization into cross functional teams each tasked with developing a competitor's business plan.  These met for a few hours each week for a month, developing presentations of the way they felt the competitor would best beat us in the market. 
    • Each team was given an overview of Porter's competitor analysis techniques. 
    • We provided summaries of our intelligence on the leadership teams & situation at each competitor. 
    • We obtained competitive information from HP's market research center on each competitor.
    • Joined Gartner services and obtained commitment of R&D and Marketing management to attend Gartner summit. 
    • Developed relationships with HP central research laboratories. We agreed to resource joint activities with Bristol and Palo Alto labs
  • Held a competition to propose a Vision for the division. 
  • Took results of the competitor and customer studies and integrated them into an HP 10 step business plan. 
  • Ran a day off-site where the teams presented their competitor plans and the 10 step plan was presented to the organization. 
  • Produced summary slides. 

The organization was initially hostile to the process, and to me.  However, once they actively participated in the competitor planning simulations they became enthusiastic, and agreed with the changes that were proposed in our business plan. 

Office Systems division changed its development activities to partner with leading mail client companies such as Beyond, Uniplex, Lotus and Net Courier rather than require customers to invest in our e-mail client. 

It allowed Office Systems to focus its limited resources on a differentiated UNIX based Mail server strategy.  This became the leading UNIX Mail Platform during this planning period. 

As the revenue and profit growth allowed resource growth we started joint development activities with HP Labs to leverage Work-flow, Database and Voice Messaging & Switching activities. 
Market Centric Workshops
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Politics, Economics & Evolutionary Psychology

Business Physics
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Human nature
Emerging structure and dynamic forces of adaptation


integrating quality appropriate for each market
 
This page looks at schematic structures and their uses.  It discusses a number of examples:
  • Schematic ideas are recombined in creativity. 
  • Similarly designers take ideas and rules about materials and components and combine them. 
  • Schematic Recipes help to standardize operations. 
  • Modular components are combined into strategies for use in business plans and business models. 

As a working example it presents part of the contents and schematic details from the Adaptive Web Framework (AWF)'s operational plan. 

Finally it includes a section presenting our formal representation of schematic goals. 
Each goal has a series of associated complex adaptive system (CAS) strategy strings. 
These goals plus strings are detailed for various chess and business examples. 
Strategy
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This page uses an example to illustrate how:
  • A business can gain focus from targeting key customers,
  • Business planning activities performed by the whole organization can build awareness, empowerment and coherence. 
  • A program approach can ensure strategic alignment. 
Program Management
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